The real driver of the advertising industry is the need to consume and process mass amounts of information every single day as well as always be pushing the limits of your own knowledge.
PSFK is revisiting our original series on the ins and outs of the Media Buying industry.
At PSFK, we monitor the constantly changing and endlessly updating digital media landscape, on a daily basis. We devour and curate content, but we thought that it would be interesting and intriguing to get the low-down on how these changes are effecting the industry from those for whom buying and selling media is their livelihood. We heard from the experts about what it takes to be truly successful in the biz.
The need to be consistently growing your knowledge base and keeping up with the constant stream of content that is circulating online today has become one of the main facets of the job of the media buyer. It is essential to be able to get ahead of breaking trends or at least, be aware of the changes and innovations in the industry in order bring the latest ideas to clients. We had the experts weigh in with their experience and hot tips about the best way to stay abreast of all the new information out there, and still have time to get the job done!
K-Yun Steele, Vice President/Zenith Interactive
Kristina DiMatteo, Associate Director of Client and Media Strategy/Morpheus Media
Jordan Bitterman, Senior Vice President in Media Marketing and Content/Digitas
Erica Mannherz, Digital Supervisor/Carat
Lindsay Wong, Associate Media Director/Razorfish NYC
Nobles Crawfod, Media Supervisor/PHD
Sarah Sikowitz, Group Director, Media/360i