Secrets Of A Killer Media Buyer: Curiosity

Secrets Of A Killer Media Buyer: Curiosity

The real driver of the advertising industry is the need to consume and process mass amounts of information every single day as well as always be pushing the limits of your own knowledge.

Dory Carr-Harris, PSFK
  • 23 february 2012

PSFK is revisiting our original series on the ins and outs of the Media Buying industry.

At PSFK, we monitor the constantly changing and endlessly updating digital media landscape, on a daily basis. We devour and curate content, but we thought that it would be interesting and intriguing to get the low-down on how these changes are effecting the industry from those for whom buying and selling media is their livelihood. We heard from the experts about what it takes to be truly successful in the biz.

The need to be consistently growing your knowledge base and keeping up with the constant stream of content that is circulating online today has become one of the main facets of the job of the media buyer. It is essential to be able to get ahead of breaking trends or at least, be aware of the changes and innovations in the industry in order bring the latest ideas to clients. We had the experts weigh in with their experience and hot tips about the best way to stay abreast of all the new information out there, and still have time to get the job done!


K-Yun Steele, Vice President/Zenith Interactive

Kristina DiMatteo, Associate Director of Client and Media Strategy/Morpheus Media

Jordan Bitterman, Senior Vice President in Media Marketing and Content/Digitas

Erica Mannherz, Digital Supervisor/Carat

Lindsay Wong, Associate Media Director/Razorfish NYC

Nobles Crawfod, Media Supervisor/PHD

Sarah Sikowitz, Group Director, Media/360i

Secrets Of A Killer Media Buyer


Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

Technology Yesterday

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience

Related Expert

Bobby C. Martin

Designer & Educator

Sustainability Yesterday

Giant Coffee Cups Encourage People To Recycle Their Morning Cup Of Joe

The Hubbub Foundation has created a set of themed bins meant to inspire recycling on a large scale

Home Yesterday

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Travel Yesterday

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 14, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Design & Architecture Yesterday

Easy-To-Build Shelter Offers A Quick Way To Put A Roof Above Your Head

The structure designed by studio Duffy London has applications in disaster relief or first-aid

Beauty Yesterday

L’Oréal Wants To Help Visually Impaired Women Apply Makeup

The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight

Travel Yesterday

Drone-Powered Hotel Concept Could Radically Redefine Vacations

These unique pods would allow guests to visit a variety of locales over a period of several days

Automotive Yesterday

Pitch Your Startup Idea To Fellow Uber Passengers

A new promotion on the ridesharing service's POOL feature lets select riders compete for a $5,000 investment from prominent venture capitalists

Work Yesterday

Busy Office Managers Can Rely Upon A Digital Concierge To Help Offload Tasks

MEET is a service that automates the process of everyday tasks such as pantry and printer reordering, so employees can focus on more important work

Media & Publishing Yesterday

Design Series Turns Emojis Into A Coffee Table Book

The Emoji Book will be comprised of different artist interpretations of the ubiquitous symbols

Health Yesterday

These Pajamas Are Promising A Better Night’s Sleep

Recliner's new collection is made for those looking for a better way to get quality shut-eye

Food Yesterday

Cook An Entire Pizza On Your Stovetop

This compact kitchen appliance lets people bake a homemade pie without the need for an oven

No search results found.