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Superheroes Soar Over New York To Promote New Film [Video]

Superheroes Soar Over New York To Promote New Film [Video]
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New movie Chronicle was promoted with human-shaped RC planes that flew like caped avengers over the city.

Emma Hutchings
  • 1 february 2012

20th Century Fox promoted its upcoming release Chronicle with an eye-catching campaign by viral marketing agency Thinkmodo. Chronicle follows three high school friends who gain superpowers, including the ability to fly. Taking inspiration from this, three human-shaped RC planes were flown around New York to create the illusion that superheroes were flying over the city. Check out footage of the “flying people” in the video below:

Thinkmodo

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+movie
+new york city
+superheroes
+technology
+USA
+Viral Marketing
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