Slash
Superheroes Soar Over New York To Promote New Film [Video]

New movie Chronicle was promoted with human-shaped RC planes that flew like caped avengers over the city.

Emma Hutchings
Emma Hutchings on February 1, 2012.

20th Century Fox promoted its upcoming release Chronicle with an eye-catching campaign by viral marketing agency Thinkmodo. Chronicle follows three high school friends who gain superpowers, including the ability to fly. Taking inspiration from this, three human-shaped RC planes were flown around New York to create the illusion that superheroes were flying over the city. Check out footage of the “flying people” in the video below:

Thinkmodo

Thinking...