The jewelry brand helps customers have a stress-free Valentine’s Day with restaurant suggestions and gift ideas.
Crystal jeweler Swarovski is launching a new Valentine’s Day campaign designed to help its fans with all the holiday needs such as gift ideas and restaurant suggestions. The mobile site, called the Sparkling Valentine’s Day Assistant, is available on all mobile devices and connected through Google Places to offer users directions to the nearest hotspot. Users choose from a long list of categories including florist, chocolate, spa and beauty, cosmetics, film and beverages and instantly receive walking or driving directions. Swarovski is also debuting its new Facebook app that offers fans “sparkling personals” based on their profiles and star signs. Through the app, users can share their personalized ad and links to Valentine’s Day presents. Livia Marotta, New York-based director and head of communications for Swarovski said of the Valentine’s Day campaigns:
We want to engage people at the appropriate occasions and have them think of Swarovski as a fun brand to have with you. People who follow us are interested in Swarovski, so they appreciate our reminding them of our latest products.
Swarovski has been engaged in mobile campaigns that continue to bring a personal element to connect with its consumers. During Christmas, we had reported on the brand’s unique augmented reality mobile app to market its Christmas gifts – Swarovski’s Augmented Reality Installation Allow Users To Virtually Try On Products And Tweet Reactions. Swarvoski continues to connect with its customers through the latest technologies and trends, making it a personable and engaging brand for all.