Sweet & Sassy is a unique salon and spa franchise in the U.S. that exclusively targets tween girls. Tweens are a growing consumer demographic comprised of children between the ages of 8 to 13, and are becoming influential buyers for more ‘grown up’ products and services. Sweet & Sassy taps into this age group of savvy consumers and lets them feel pampered with a range of beauty services, including manicures, pedicures, haircuts, and facials. There are even workshops and spa packages like Glittery Glam Express, Party Princess and Diva for a Day, that allow girls to dress up and act like grown ups or teeenagers in a playful environment.
Marketing to tweens is proving to be a lucrative sales tactic as annual spending of this group of young consumers is worth more than $43 billion. More businesses like Sweet & Sassy are looking to grow with new products and service offerings to expand into this profitable and emerging market.