menu

Waitrose Color-Coded Calorie Counts Help You Eat Smart

Waitrose Color-Coded Calorie Counts Help You Eat Smart
Advertising

Pearlfisher designs 'you count...' range featuring vibrant colors and food photography.

Emma Hutchings
  • 2 february 2012

New packaging designed by Pearlfisher for the Waitrose LOVE life ‘you count…’ line of ready-to-eat foods puts calorie counts in the limelight with bright colors and large fonts. This design simplifies the search process for nutritional information in a visually attractive manner, enticing consumers concerned with counting calories.

Packaging Design Puts Waitrose Calorie Counts Front And Center

The ‘you count…’ range of  meals and snacks are designed to support a calorie controlled diet of 1500 calories a day. The new designs use vibrant colours and food photography, to deliver the message that food doesn’t need to be boring, even if you’re watching what you eat. Each product boldly displays its calorie count in one of five colors chosen for the range. Different product groups are identified using different colors, with magenta pink linking to beef and pork variants, egg yoke orange to chicken or certain fruit lines and teal blue to natural flavours and fish products. Natalie Chung, creative director at Pearlfisher, explained:

The new LOVE life ‘you count…’ range from Waitrose is designed to highlight the importance of individual choice and provides a transparency with regards to calorie information. The vibrant colours and delicious food photography connects the range with the core Waitrose LOVE life range and shows that we can still have delicious food without being apologetic about counting calories.

Pearlfisher

+#advertising
+#design
+#retail
+Advertising
+brand identity
+calories
+Culture
+Design
+Design Update
+packaging design
+pearlfisher
+Retail
+waitrose
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.