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Triple Pundit: Does Walmart Know What’s Healthy?

Triple Pundit: Does Walmart Know What’s Healthy?
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Retail giant begins labeling food to help customers make wise food choices when they're shopping.

Sam McNerney
  • 13 february 2012

The U.S. Food and Drug Administration has yet to develop a label to certify foods that meet specific health criteria, but who needs the government to tell us what to eat when Walmart can do it instead? The company, which is the largest seller of food in the United States, announced this week that it will start putting a new label on food products to help consumers make healthier food choices at its stores. A logo with the phrase “Great For You” will be used to indicate to consumers that a certain product has gotten Walmart’s nutritional seal of approval. However, not many will make the cut.

In a statement, the company said that food marked with the label “must meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM).” According to our friends over at Fast Company, even well-known food and nutrition icon Marion Nestle agreed that the requirements for use of the label are pretty strict.

Products that pass the test include only fruits and vegetables, foods that are 100 percent whole grain, yogurt, milk, and other low fat dairy, lean proteins, fats, oils, nuts, seeds, and products that contain specific amounts of these ingredients. Added sugars are restricted to 25 percent of total calories and fat and sodium is also limited.

(Continue reading here.)

Originally published on Triple Pundit, republished with kind permission.

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