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Today's Ideas

What Is Pinkwashing?

The Guardian has a slideshow over on their site to spotlight companies who use breast cancer awareness to promote their products. They say: “The backlash against Susan G Komen for the Cure has reignited the debate over ‘pinkwashing’, commercial partnerships designed to highlight breast cancer awareness. But they don’t always pay off.” Guardian

Posted as a headline on February 17, 2012
Tags: breast cancer awareness, pinkwashing

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