Popular video sharing website is investing money to create 25 hours of new programming a day.

YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes. The online video giant is aiming to create 25 hours of programming per day with the help of some of the top names in traditional TV. The Google-owned site is spreading its wealth among producers, directors, and other filmmakers, using a $100 million pot of seed money it committed last fall. The fund represents YouTube’s largest spending on original content so far. USA Today Tech

Comments

Quantcast