At the PSFK CONFERENCE NYC 2012 today, our diverse lineup of speakers are sharing valuable insights and ideas about technology, business and creativity.
Abe Burmeister started his company Outlier to solve a personal need. An avid biker, he would wear out and sweat through his clothes on his way to work. He needed a pair of high-performance pants that would look good, so he made one for himself that he wore for a year. Through a fortuitous coffee shop introduction, Abe joined with a neighbor doing a similar thing with shirts, and started Outlier.
A well designed product sells itself. It’s just text and graphics. There are no salesmen on a webpage.