Abe Burmeister of online clothing brand Outlier, describes how the internet allowed him to remake the retail model by connecting directly with consumer need.
At the PSFK CONFERENCE NYC 2012 today, our diverse lineup of speakers are sharing valuable insights and ideas about technology, business and creativity.
Abe Burmeister started his company Outlier to solve a personal need. An avid biker, he would wear out and sweat through his clothes on his way to work. He needed a pair of high-performance pants that would look good, so he made one for himself that he wore for a year. Through a fortuitous coffee shop introduction, Abe joined with a neighbor doing a similar thing with shirts, and started Outlier.
A well designed product sells itself. It’s just text and graphics. There are no salesmen on a webpage.