Sarah Burton takes the Alexander McQueen label back to its tailoring roots with a luxury shop on the iconic London fashion street.
Sarah Burton has steered the great ship Alexander McQueen through stormy waters, following the death of its founder Lee McQueen. She designed the wedding dress of the decade and has continued to deliver hit after hit collections on the Paris catwalk. Last month she also staged a triumphant homecoming catwalk show in London for the brand’s secondary line McQ.
In January, during the Milan menswear shows, it was announced that the label would be collaborating with Savile Row tailor Huntsman on a bespoke tailoring service. Today the label has confirmed that this autumn they will open the doors to a new menswear store at 9 Savile Row, two doors down from Huntsman. This will be the brand’s second London opening this year, with a flagship McQ store due to open next month on Dover Street.
This new men’s store will house all the ready-to-wear menswear and accessories while also acting as a site for clients to place orders for the Huntsman collaboration, which will merge the fashion label’s silhouette and block with the tailor’s expertise. Suits are likely to cost several thousand pounds each.
Aside from nodding to McQueen’s teenage tailoring apprenticeship on Savile Row by setting up shop here – Lee trained with Anderson & Sheppard, where he infamously inscribed expletives into the linings of the Prince of Wales’s suits – Burton is also developing a strong strategy for the business. Having bought the McQ label back in-house from a licensee last November, the once secondary, cheaper offshoot is now in keeping with the main line and is set to showcase many of its house signatures.
This leaves the women’s ready-to-wear catwalk collection free to continue its couture-level flights of fancy, while the menswear blossoms into a similarly top-end luxury concern based around elegant tailoring.
guardian.co.uk Â© Guardian News & Media Limited 2010