menu

Are Japanese Automakers Having A Midlife Crisis?

Are Japanese Automakers Having A Midlife Crisis?
Advertising

Infiniti is the latest Japanese automaker to reveal a new performance car which challenges the luxury perception of the brand.

Dave Pinter, PSFK
  • 2 march 2012

Over the past two years, nearly every Japanese automaker has debuted either a production or concept sports car. This comes after a relatively long span of time since models like the NSX, RX-7 and Supra were taken out of production. For a time these automakers intensely focused of the mainstream end of the market continually refining models like the Civic, Accord and Camry. Strong consistent sales of bread winning models couldn’t last though and quality issues eventually tarnished brands like Toyota. The earthquake also played a part in inconsistent manufacturing and delivery schedules which affected sales. So why exactly the move back to producing flashy performance cars? Is it purely a marketing exercise? We asked that question to Phil Patton, a contributor to the Wheels blog on the NY Times.

The Japanese brands especially need performance vehicles as Halo cars to combat the transportation as appliance image.

And that is possibly the perception that crept back over the past decade, that cars from Japan were soulless.

Here’s a roundup of the latest performance models starting with the Infinity EMERG-E concept which will debut next week at the Geneva Auto Show. We don’t know many details about it other than it will be powered by a mid-mounted range-extending drivetrain, a first for the brand.


Lexus LF-LC: A concept which debuted at the 2012 Detroit Auto Show. No confirmation on production plans.

Lexus LFA: 2-door sports coupe currently in production.

Acura NSX Concept: A production version will likely go on sale in 2014.

Scion FRS: Sports coupe more on the mild side in contrast to the Acura, Lexus and Infiniti.

Subaru BRZ: A sister car of the Scion, this is powered by Subaru’s iconic Boxer engine.

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Noreen Chadha

Travel & New Luxury

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Yesterday

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Yesterday

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Yesterday

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Augmented / Virtual Reality Yesterday

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.