The airline’s latest campaign turns the site’s ‘repinning’ function into a prize draw.
British airline bmi has launched a Pinterest Lottery, encouraging users to repin images of its travel destinations for the chance to win free flights. The company is experimenting with the successful website’s ‘repinning’ function by setting up five boards on their Pinterest account. Each board focuses on a different destination: Beirut, Dublin, Marrakech, Moscow and Nice. There are nine pins for each board, which are images from around the cities, and they each have a different number assigned to them (from 1 to 45).
Pinterest users choose up to six numbers by repinning up to six pins from any of the boards. At the end of each week a random number generator is used to select one of the numbered destination images and everyone who repinned that image goes into a prize draw. One user is then picked at random to win a pair of free return flights to any bmi destination. New boards and images will be added to the Pinterest Lottery each week.
Pinterest is one of the most talked about and fastest growing social networks of 2012. At bmi, we’re always striving to stay ahead of the curve and engage with the platforms that our customers are using. Pinterest is such a visually rich platform that we couldn’t imagine anything more perfect to showcase our amazing destinations.