menu

Pop Up Shop Lets You Buy Chocolate With Good Deeds, Not Cash

Pop Up Shop Lets You Buy Chocolate With Good Deeds, Not Cash
Advertising

"The Generous Store" in Denmark let people have sweets for promising to do something nice for a friend or loved one.

Emma Hutchings
  • 26 march 2012

Danish chocolate brand Anthon Berg opened a pop-up chocolate shop for one day only, where people had to pay with the promise of a good deed instead of cash or a credit card.

To inspire people to see the positive effects of being generous, “The Generous Store” in Copenhagen ‘priced’ its boxes of chocolates with over 30 different good deeds including ‘Serve breakfast in bed to your loved one’ and ‘Help clean your friend’s house.’ Customers made generous promises towards a friend or loved one on Facebook using the in-store iPads to ensure they followed through with their payment.

Agency Robert/Boisen & Like-minded came up with the project, which had people queuing up for one and a half hours in order to make their promises and “purchase” their chocolates. Check out the pop-up store in the video below:

Anthon Berg

+#advertising
+#retail
+Advertising
+chocolate
+Europe
+Facebook
+financial services
+home
+pop up store
+Retail
+technology
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Work Yesterday
Social Media Yesterday
No search results found.