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How Is Chanel’s Iconic Tweed Jacket Really Made? [Video]

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Luxury fashion brand takes fans on a behind-the-scenes look at its atelier.

Yi Chen
  • 19 march 2012


Chanel No. 5 perfume, the tweed suit, and the little black dress are all iconic fashion statements created by the French designer Coco Chanel. Recently, the luxury brand Chanel gave fans a quick peek behind the scenes of the process that goes into constructing their tweed jacket. The video reveals the meticulous details and efforts that goes into making this single item.

The team of seamstresses cut and sew each individual pieces by hand and the finished item is then fitted on a model to add the finishing touches. The video has been released to promote the upcoming book ‘The Little Black Jacket: Chanel’s Classic Revisited’ written by Karl Lagerfeld and Carine Rotifeld. Watch the video below and be captivated by the whole process.

Chanel

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+fashion / apparel
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+How To
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+Luxury
+Marketing
+technology
+video
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