menu

A Look Inside The Coca-Cola Marketing Machine [Headlines]

Advertising

The beverage brands revenue continues to rise, what are the secrets behind its success?

Dory Carr-Harris, PSFK
  • 19 march 2012

Like never before in its 125-years history, The Coca-Cola Company’s marketing machine is firing on all cylinders. A mere 25 years after the Cola Wars, Coke is clearly choice of this generation.  Last year the company’s volume grew by 4%, even though the restaurant business, which Coca-Cola depends on for its huge fountain business, has been weak. Forbes

+#advertising
+#retail
+Advertising
+coca-cola
+consumer goods
+digital
+Headlines
+Marketing
+Retail
+strategy
+Work & Business
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Yesterday
Augmented & Virtual Reality Yesterday
No search results found.