A Look Inside The Coca-Cola Marketing Machine [Headlines]
The beverage brands revenue continues to rise, what are the secrets behind its success?
Like never before in its 125-years history, The Coca-Cola Company’s marketing machine is firing on all cylinders. A mere 25 years after the Cola Wars, Coke is clearly choice of this generation. Last year the company’s volume grew by 4%, even though the restaurant business, which Coca-Cola depends on for its huge fountain business, has been weak. Forbes