On Springwise we’ve seen countless products brought into being through crowdfunding, but what happens to the projects once the funding is complete? TinyLightbulbs aims to keep businesses thriving by providing a marketplace for such enterprises.
While sites such as Kickstarter provide a popular platform for small startups to get their ideas heard about and funded, the group behind TinyLightbulbs suggests that once those startups reach their target, they no longer have the backing of a frequently visited site to support and market their products. Acting as a marketplace for those independent businesses that have completed their fundraising drives, the website aims to promote new products, sell them, and offer advice to small businesses. The site features video reviews of new merchandise and is hoping to build a community for startups. This short motion graphic explains some of the ideas behind the site:
Crowdfunding has proved how valuable it can be helping startups get their feet off the ground, but as regular readers of our Wise Words series will be all too aware, that’s often only the first of many hurdles. Time to set up a marketplace like TinyLightBulbs in your area or for a particular niche?
Spotted by: Matthew McLachlan