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Guardian Explains The Social News Cycle Using The Three Little Pigs [Video]

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Daily newspaper explains the art of modern news storytelling with the classic children's tale.

Yi Chen
  • 5 march 2012


The Guardian has always been an advocate of Open Journalism and seeing both sides to a news story. Its recent ad brilliantly demonstrates this by imagining how the Three Little Pigs story would be seen as a hot news topic.

The video below unravels the key issues of the classic children’s tale and uses them as an example to show how news makes it sway from the newspaper’s front page, through to Twitter, online videos, discussion forums and polls. It’s a clever idea that really capture the essence of modern news telling.

The Guardian

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