We’ve covered several projects in the past that have seen popular brand logos transformed into graphic art, honest criticism, and even a rival brand’s logo. Adding to this series is Hipster Branding, which quite frankly speaks for itself. Take a scroll through this Tumblr and view how the iconic Colonel Sanders is replaced by Buddy Holly glasses and a moustache, McDonald’s signature logo becomes a bold black pair of cutlery, and the Heinz Ketchup label looks like an artisanal brand sold at the Brooklyn Flea. With the continual, never-ending hipster memes, it was only a matter of time until famous logos were funneled through the hipster filter.

Click the thumbnails below to see how each brand identity is re-imagined:

Hipster Branding