menu

Russell Davies Gives PSFK Some Advice On How To Make A Magazine

Russell Davies Gives PSFK Some Advice On How To Make A Magazine
Design

Head of Planning at R/GA London, and columnist at Wired shares his thoughts with us on how to successfully get back to analog in our digital age.

Piers Fawkes, PSFK
  • 17 march 2012

At the same time as our PSFK CONFERENCE NYC on March 30, we aim to publish our first magazine. It’s a fun adventure into what PSFK could do offline. To help us think about our approach a little, we spoke to Russell Davies, who among many other interesting things knows how to print a newspaper. Below are the questions we asked and his responses:

So, we are planning to release a magazine at the same time as our NYC conference. We will base the contents around the themes that will run through the talks at the events. Any advice for an online daily publisher wanting to go analog?

Only the obvious ones. It takes longer. It’s not the same as printing out the web. It’s easier to charge for but harder to carry.

What could we do to keep the paper interactive? For example, do we add QR codes to allow people to ‘see more’ (such as an accompanying video)?

Why make it interactive? The world’s not short of interactive things. Just make it good at what it is.

And how can me make it a social experience? What could we do to add a meta-layer above the printed page which allows likeminded readers to connect around content?

As above.

Finally, what topic area would make you pick up an special issue of PSFK, the magazine?

Trains. Or radio.

:) Ok then… Thanks Russell!

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Travel Today

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Design & Architecture Today

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Trending

Get PSFK's Related Report: Future of Automotive

See All
Sustainability Today

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Today

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Related Expert

Emily Pilloton

Social Innovation Pioneer

Syndicated Today

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Op-Ed Today

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Technology Today

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Today

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Today

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Today

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Today

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Today

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Retail Today

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Today

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Today

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

No search results found.