IKEA recently launched an iPad version of its catalog in Norway with the help of agency SMFB, who created a fun and useful hack for the Norwegians to enable them to use touchscreen devices without removing their gloves or mittens during the freezing cold winter months.
A new IKEA product called BERÖRA (which means “to touch”) was created; a sewing kit with a special conductive thread to sew into a glove or mitten, along with a needle and some familiar IKEA-style instructions. If you sew the thread into the index finger of your gloves, you can use your tablet or other touchsceen device without having to take them off. 12,000 sewing kits were made to promote the launch and they sold out in just two weeks. Take a look at the campaign video below: