On March 30, 2012, we will be hosting our sixth annual PSFK CONFERENCE NYC celebrating and sharing new ideas. Since 2007, the PSFK conference series has catered to creative professionals from around the world, exploring the latest trends, inspirations, and ideas. PSFK brings together the world’s leading creative thinkers with both established and emerging business leaders to bring to life the conversations that take place daily on PSFK.com. Click here to purchase tickets and find additional information about this year’s event.
In anticipation of this year’s inspiring event, we wanted to revisit some of the great talks that made our past events such a huge success.
At the PSFK CONFERENCE NYC 2009, Kevin Slavin gave a captivating presentation on “This Platform Called Everyday Life,” in which he discussed the evolving nature of the objects surrounding us. Kevin, Managing Director and Co-Founder of Area/Code, explained how pervasive technologies are changing the way we relate to our physical environment and everything in it – from playground balls, to houseplants to sneakers.
Kevin opened his talk with a story about a fascinatingly bizarre woman who had such intense feelings for the Berlin Wall that she married it. Through his talk, Kevin demonstrated how the woman’s relationship with the Wall, while extreme, parallels the relationships we’re developing with the material objects we love, use, play with, and wear. Technologies that give an object an ‘identity’ and make it ‘smarter’ (RFID, accelerometers, QR codes, GPS) are breathing artificial life into our favorite unliving things. These technological innovations are, in essence, moving us towards a complete convergence with the objects in our lives… Maybe we are becoming more dependent and defined by our possessions because they are becoming more dependent and defined by us. The talk is eye-opening – watch it in full below:
Click the banner below to purchase tickets and find additional information about this year’s event.