I&S BBDO Tokyo designed original nori (seaweed) for Umino Seaweed in Japan, to help the company recover after last year’s tsunami. Their project fuses traditional Japanese design and laser cutting to convey classic brand heritage and a positive hope for the future.
Various classic patterns (MonYo) from Japanese history were carved into the seaweed with a modern laser cutter. These designs signify long life, luck, beauty and happiness, and create a new type of nori never seen before. The five designs are Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell) and Kumikikkou (Tortoise Shell). They convey both the company’s wish for the future and it’s respect for the past. Click through to see the different seaweed designs: