A new campaign for the home improvement store features ideas that come to life as a couple draw on their paper walls.
Home improvement store Lowe’s has a new 30-second ad called “Coloring Book”, which imagines a house in the pages with decorations and fixtures that become real as its inhabitants draw their ideas on the paper.
The commercial uses an imaginative way to show how ideas for improving your home can become a reality. The couple starts off with a blank canvas and use black marker pens to create their perfect home. When they have finished, the woman sits down and browses Lowe’s Creative Ideas magazine, which is now available as a free iPad app. You can check out the ad below: