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Ed Cotton: Can Mad Men Teach Us To Be More Engaging?

Ed Cotton: Can Mad Men Teach Us To Be More Engaging?
Advertising

The AMC show is doing a stellar job of engaging its audience on Twitter, so what is is doing that other shows aren't?

Ed Cotton, BSSP
  • 26 march 2012

This is a great example of how you can engage an audience with content and conversation.

It’s back from 2010, the show’s Twitter leads imagined something that wasn’t even the show, one of the characters- attending The Beatles concerts at Shea Stadium.

The film below shows how the conversation went back and forth as the show’s lead Tweeters encouraged their audience. Obviously, when you put the iconic Beatles together with a critically acclaimed show and an audience who is following its every move you have a great opportunity to engage.’

(Read the original post here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

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