Order McDonald’s Through Your Car’s Navigation System

McDonald’s in Japan is testing a new way to connect consumers to merchants and POS systems in an effort to reduce their ordering and waiting times. Using the country’s real-time traffic data and information network ITS, the McDonald’s menu will be transmitted to car navigation systems and consumers will be able to place orders with the touchscreen and pay through an ITS-compatible device.

Nikkei reports that this fast food ordering test at a McDonald’s store over the next two weeks will involve 8 cars and 26 companies including the government-backed Highway Industry Development Organization, Panasonic System Networks, Mitsubishi Heavy Industries, Toyota, Pioneer and a number of financial institutions.

Users will be able to order items from their vehicle, pay with their credit card through an ITS-compatible device, and then travel to their nearest McDonald’s drive-thru to pick up their meal.

HIDO