The Me-TV Trend [Need To Know: SXSWi]

The Me-TV Trend [Need To Know: SXSWi]

New platforms are leveraging social data to create dynamic, personalized television experiences.

Piers Fawkes, PSFK
  • 10 march 2012

As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Me-TV.’

With the amount of content available through broadcast and online channels, there is a growing need for services that help curate people’s entertainment libraries. By identifying and analyzing the preferences pulled from an individual’s interest graph, the topics trending within their social networks and direct recommendations from peers, new platforms are creating personalized entertainment channels that streamline the process of managing existing content, while aiding in the discovery of new music, videos, books and other media. As these services move to the cloud, people will be able to access their content anywhere and consume it on their preferred device.

One pertinent example of this trend that continues to come up in our research is video aggregation.

Online Video Aggregator Creates Playlist Based On Recommendations is an online platform that aggregates all of the videos being recommended by family and friends on Facebook and Twitter into a single video channel, like a personalized YouTube. Instead of redirecting users to multiple sites, the service offers a continuous stream of content that’s both effortless and relevant to what individual users are interested in. From this customized video channel, links can be tweeted or liked on social networks.

Other Manifestations:

1. Crowdsourced Music For GAP Based On Facebook Data

2. Bacardi Uses Data For Party Simulation

3. Ultimat Vodka Audit

4. Wezani: Lonely Planet Guide

5. Enhanced Youtube Channels

6. MTV Social TV Lets You Press Pause And Chat With Friends On Your Phone 

7. Check-In App For Television Creates Virtual, Social TV Guide

8. Eye-Tracking Takes Viewers Into The Stadium From Their Couch

9. Clik: Youtubes Remote  

10. Aereo Brings Live TV To Mobile Devices And Connected TV Boxes 

People to follow regarding this trend:

Reece Pacheco: Reece is the founder of, a video sharing platform that aggregates video links friends are sharing across social networks to offer personalized video recommendations. @reece

Mike Hudack: Mike is a co-founder of and serves as the company’s president and CEO. @mhudack

Click here to check out PSFK’s guide for SXSWi, to help you to continue following the ME-TV Trend.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Nobumichi Asai

Facehacker, Projection Mapper

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology october 21, 2016

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.