Me-TV Helps Curate Personal Entertainment [Need To Know: SXSWi]

Me-TV Helps Curate Personal Entertainment [Need To Know: SXSWi]

PSFK is following five trends during SXSWi, we chat with an innovator in this space who talks about how we can better tailor our media experience through 'Me-TV.'

Dan Gould
  • 3 march 2012

As we all begin to look forward to the Interactive section of South By Southwest in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends we have coined ‘Me-TV.’

With the amount of content available through broadcast and online channels, there is a growing need for services that help curate people’s entertainment libraries. By identifying and analyzing the preferences pulled from an individual’s interest graph, the topics trending within their social networks and direct recommendations from their peers, new platforms are creating personalized entertainment channels that streamline the process of managing existing content, while aiding in the discovery of new music, videos, books and other media. As these services move to the cloud, people will be able to access their content anywhere and consume them on their preferred device.

To explore this idea further, we spoke with Reece Pacheco, the founder and CEO of

With the amount of content available through broadcast and online channels, there is a growing need for services that help curate people’s entertainment libraries. How do you see television evolving in the next 12-18 months?

The next 12-18 months will be marked by the internet’s continued convergence with TV… be it through Google TV, Samsung/VIZIO/LG smart TV platforms or the imminent “iTV.” With the added ease of full access to the web, the ‘noise’ is going to turn up and curation platforms will be an important way to filter down to more signal.

In your opinion, what are the entertainment areas that will be most effected by ‘Me-TV’?

While I think we’ll see lots of personalization around existing entertainment areas, I’m more excited about the new experiences that are being created. Content itself is changing as characters and their stories are being told across multiple mediums/platforms/devices… that’s going to drive technological innovation about how those stories are delivered to us and I don’t think it’s a matter of simply applying new tech to an old model.

What talks and events should PSFK readers be looking out for in Austin in terms of this trend of ‘Me-TV’?

If anyone wants to chat ‘Me-TV‘ with my team and me, stay tuned to @onShelby and we’ll put out some details about a Shelby happy hour. ;)

Thanks Reece! / @reece /@onShelby


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