Mercedes-Benz Create Their Own Furniture Collection
German engineering meets the living room.
Last year PSFK reported on a couple of examples of furniture drawing influence from the automotive world. There were designers exploring shapes and colors crossing over from cars. And a German manufacturer adapted a steel stamping process common to the auto industry to fabricate their chairs. Mercedes-Benz is looking to truly complete the circle by launching their own furniture collection. The line will debut next month at the 2012 Milan Furniture Fair. So far we have images of a sofa and table each featuring thinly shaped support legs.
The new furniture collection has its roots in the shapes and materials that are part of the brand’s history, which are then developed into dynamic, striking lines aimed at creating an elegant and welcoming atmosphere in the home. As in the cars, luxury and technology are clearly perceived, but elegantly understated. The crafted metals, the warm woods, the quality fabrics and excellent manufacturing are the best representatives of a concept that have been developed specifically to apply to a variety of product categories over the years to come.
The collection was created within the Mercedes-Benz Style division which has already developed designs for yachts and helicopters. Pieces will be offered for sale worldwide by Formitalia Luxury Group who also sell furniture by Lamborghini and Aston Martin.