Inspired by the Japanese earthquake and tsunami, the brand rethinks product creation in terms of the way we use energy.
Prompted by the earthquake and tsunami that struck Japan a year ago, Japanese retailer Muji is hosting an exhibit at the London Design Museum that rethinks how design impacts the way we use energy. Product Fitness 80 reconsiders what makes good product design.
We constantly question if we have used excessive materials; whether products are overpackaged, or are their sizes and weights too much; can we reduce waste in the ordering, manufacturing or transportation of products? Less is more.
The products on display address the question “What would happen if we used 20% less materials and energy in the actual process of making products?” And they also consider the role of the user in customizing, re-using and recycling products in order to reduce energy consumption.
The Product Fitness 80 exhibition runs from March 9th-18th. Anyone with a Muji receipt or flyer from one of its stores will receive free entry to the Design Museum.