Nike Debuts Olympic Jerseys Made From Recycled Plastic Bottles
The Olympic jersey's for the Dutch National Football Team will be both eco-friendly and inspirational.
Sportswear retailer Nike has unveiled Netherlands’s new Away National Team Kit just in time for the London Olympic Games. The soccer jerseys, made of 100% recycled materials, is one of the most eco-friendly sportswear lines to date, in keeping with the brand’s commitment to superior athletic performance and lower environmental impact. Each kit is made using an average of 13 recycled plastic bottles and weighs 23% less than jerseys used at the Games four years ago. Embedded with Nike Dri-FIT technology, the kits help to regulate players temperatures on the pitch by removing sweat from the body to keep them dry and cool more quickly than before.
There is a story of art and inspiration behind the jersey as well. Inside the neck, a graphic “Nieuwe Meesters” (New Masters) pays homage to the creativity and craft of renowned Dutch artists of the 17th century such as Rembrandt and Vermeer while also celebrating the talent and potential of the current Dutch team. Nike has selected eight “masters,” of art, design and culture, all of whom are fine examples of Dutch DNA, masters in their own field, and fervent supporters of the Dutch national team. Photographed by Anton Corbijn, they testify their pride in and support for the Dutch national team.
Click through the thumbnails below to see the various masters: