Savoy Group is re-creating the big tourist drag of the bustling British metropolis in Sharm El Sheikh as an attempt to boost tourism.
Savoy Group Sharm El Sheikh has recently announced its plan to recreate London’s Oxford Street in the spectacular SOHO Square. Emad Aziz, Chairman and Entrepreneur, is hoping to rebuild consumer confidence through a host of exciting new developments. In an interview with Breaking Travel News Emad Aziz explains his vision of SOHO Square:
SOHO Square was built to uplift the entire destination. Sharm needed an upmarket family entertainment centre and that’s exactly what it is. Good shopping, supervised children entertainment areas, restaurants for fine dining, coffee shops, bars and recreation are essential features and offer a calm upmarket and peaceful home to all within the destination.
Currently the SOHO Square project is working on an extension that will try and emulate London’s Oxford Street. The Savoy Group feels that with this extension they will be able to attract tourists back into the region and in particular to Sharm El Sheikh. In light of the recent uprisings in the Middle East and in particular Egypt the regions tourist industry has suffered. Emad Aziz is keen on altering perceptions and going back to business as normal. He argues that the tourism industry in Sharm El Sheikh has a vibrant future:
The strength and resilience of both Egypt and Sharm El Sheikh combined with the natural ecosystems, cultural and entertainment resources will ensure as steady recovery for the region.