How Can Authentic Products Redefine A Brand? [PSFK NYC 2012]

Gearing up for our conference next week, we bring you an inspiring video from our 2010 New York event featuring Andy Spade & Anthony Sperduti of Partners & Spade.

On March 30, 2012, we will be hosting our sixth annual PSFK CONFERENCE NYC celebrating and sharing new ideas. Since 2007, the PSFK conference series has catered to creative professionals from around the world, exploring the latest trends, inspirations, and ideas. PSFK brings together the world’s leading creative thinkers with both established and emerging business leaders to bring to life the conversations that take place daily on PSFK.comClick here to purchase tickets and find additional information about this year’s event.

In anticipation of this year’s inspiring event, we wanted to revisit some of the great talks that made past events a huge success.

At our 2010 New York Conference Andy Spade & Anthony Sperduti, founders of studio and consultancy Partners & Spade, discussed how they create authentic products, experiences and stories to redefine brands.

Watch the video of their presentation below:

Partners & Spade

Click the banner below to purchase tickets and find additional information about this year’s event.

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