Car manufacturer creates an engaging and clever social media campaign where users must find missing images on pinboards.
To make the most of the latest Pinterest craze, French car manufacturer Peugeot is running a clever marketing campaign on the social media site. Peugeot Panama has created a series of boards that reads like an advertisement to showcase its newest models like the Boxer, the 107, and the 3008. Some of the boards are missing images and once the five pictures are found, pinned, and pieced together, they reveal a car model.
The puzzle can be completed by trying to find and match images on Peugeot Panama’s Facebook page or website. The first five people to complete the puzzle boards and share it with Peugeot, will be able to win prizes.
Check out the video about the campaign below: