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Piers Fawkes Talks 5 Key SXSW Trends [Video]

Piers Fawkes Talks 5 Key SXSW Trends [Video]
Advertising

PSFK's founder explores our "Need to Know" trends including Co-Sharing, Me-TV, Social Pairing, Gaming for Good and Sonic Interface.

Dan Gould
  • 17 march 2012

During our trip to South by Southwest this year, PSFK founder Piers Fawkes sat down with the team at Leo Burnett to talk about the 5 “Need To Know” trends we were following at the festival. These include Co-Sharing, Me-TV, Social Pairing, Gaming for Good and Sonic Interface.

Here, Piers talks about how Gaming For Good is cropping up everywhere but may not necessarily be the best platform for brands, and how the real essence of Co-Sharing is adding value and getting ahold of the best products for you.

Watch part one of the interview below:

Leo Burnett

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