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P&G Head Admits Its Digital Strategy Is Failing [Headlines]

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The mega brand has announced that it needs to remake its online marketing campaign.

by Dory Carr-Harris, PSFK
  • 19 march 2012

Procter & Gamble (P&G) has admitted that it needs to make “fundamental shifts” in its approach to digital marketing and move spend out of TV advertising into digital channels. Brand Republic

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