The sports retailer is hosting a mobile truck at this year’s festival, complete with music, games, and food.
Taking part in SXSW, PUMA has redesigned a food truck into a mobile lounge for fans and participants. The 28-foot long PUMA Social Truck will be parked outside the PUMA pop-up store in Austin, where various artists such as Asher Roth, Chris Cab, and Hopsin will perform. Inside the truck, festival goers can enjoy fun games with friends — ping-pong, foosball and air hockey, and finger foods – tacos and sandwiches. In addition to providing after hours games, drinks and music, PUMA also equipped the truck with a t-shirt press, serving up custom made tees. Fans can keep up with the latest updates on the truck via Twitter at @PUMA and #PUMASocialTruck. PUMA will host the truck daily from Wednesday March 14th through Saturday March 17th from 1pm to 8pm.