Samsung appears to be on a roll lately with clever spots, and after viewing their innovative Portuguese ad, “Explore Your Dual World” it’s clear they show no signs of stopping. To promote its first dual SIM card smartphone, Galaxy Y Duos, Lisbon-based digital agency, Excentric applied the mind-expanding projection mapping technique typically (transposing of 3D visual effects over physical spaces) reserved for buildings and cars to the face and thorax of a human. A man sitting in a chair is transformed into the canvas-like screen and is painted completely while effects swirl, morph, experimenting with different looks, eyewear, and facial hair.
It’s completely off-the-wall, and watch as projectors are able to bring to life an engaging story. We’re sure sitting still for three hours probably wasn’t easy (especially with with bright lights beaming a kaleidoscope images onto your face) but the end result is captivating. Check out the video below.