UK Children’s Charity Create ‘Sh*t Kids Say’ Campaign [Video]

The NSPCC uses the popular meme to raise awareness with the public about not to waiting before reporting child abuse

UK children’s charity the NSPCC has launched a new campaign that urges the public not to ignore fears about a child’s safety, with a poignant video that mimics a popular YouTube meme to raise awareness. The ‘Don’t wait until you’re certain’ campaign highlights the fact that many people wait too long to report suspected child abuse. The NSPCC is concerned by new figures that show most ignore their doubts and wait over a month before contacting them.

They have partnered with parenting site Netmums to get their campaign message across to as many parents as possible. Skins director Amanda Boyle and London agency Inferno were enlisted to create the video, which starts off with kids saying funny things before they start alluding to the neglect and abuse they suffer. You can check it out below:

NSPCC

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