One of the most important ideas in marketing over the last few years has been one championed by Hugh MacLeod. Hugh has been arguing from his site gapingvoid.com that we should focus on creating ‘social objects’ – ideas in content form (e.g. text, images, documents, movies) that can be shared with other people quickly and easily to communicate an idea.
While he has been producing these ideas for clients for a few years now, the creativity thought-leader and his partner Jason Korman have formalized the offering with the launch of the ‘Social Object Factory’. In a statement on their site the founders say:
Social objects become your touch points. They are the rally cries that call your community to action. They inspire and ignite. They delight and entertain. They are shared, again and again and again. We believe that great Ideas can happen in an instant. We believe that great content can be created quickly and economically.