The Social-Pairing Trend [Need To Know: SXSWi]
Strangers with similar interests, hobbies and needs are being connected through smart services. Algorithms, using a mix of social, location and demographic data are intelligently matching people with one another.
As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Social-Pairing.’
People with similar interests, hobbies and needs have the opportunity to meet today through smart services that use a mix of social, location and demographic data to match profiles. Networks are looking at their member’s profiles on their site and across the social graph and linking people up based on interests, needs and location.
These systems facilitate tremendous efficiencies. People can connect in a way (and at a speed) that would previously have taken a great deal of time and effort.
Social Pairing is about getting people together. It fosters a feeling of community (geographic or activity based) and further collaboration could follow as a result.
One pertinent example of this trend that continues to come up in our research is Co-Parenting.
Modamily is a New York-based private social network for people looking to co-parent a child within the US. Boasting a range of proprietary matching mechanisms such as compatibility with your potential co-parent’s aunts, uncles and grandparents, the site’s subscription-based service additionally uses videos to strip away issues of anonymity and is expected to find an audience among single professionals 30-50 years old. Created in response to the growing number of family and friends spending their 20s and 30s focused on their careers and putting off marriage, Modamily was built to start a national conversation and make people aware that co-parenting is a viable option.
People to follow around the Social-Pairing trend:
Click here to check out PSFK’s guide for SXSWi, to help you to continue following the Social Pairing Trend.