menu

The Social-Pairing Trend [Need To Know: SXSWi]

The Social-Pairing Trend [Need To Know: SXSWi]
culture

Strangers with similar interests, hobbies and needs are being connected through smart services. Algorithms, using a mix of social, location and demographic data are intelligently matching people with one another.

Piers Fawkes, PSFK
  • 10 march 2012

As we all begin to look forward to the interactive section of South By South West in March, PSFK has identified five key trends that readers should be monitoring during the festival. One of these trends, we have coined ‘Social-Pairing.’

People with similar interests, hobbies and needs have the opportunity to meet today through smart services that use a mix of social, location and demographic data to match profiles. Networks are looking at their member’s profiles on their site and across the social graph and linking people up based on interests, needs and location.

These systems facilitate tremendous efficiencies. People can connect in a way (and at a speed) that would previously have taken a great deal of time and effort.

Social Pairing is about getting people together. It fosters a feeling of community (geographic or activity based) and further collaboration could follow as a result.

One pertinent example of this trend that continues to come up in our research is Co-Parenting.

Social Network Brings Co-Parenting To The US

 

Modamily is a New York-based private social network for people looking to co-parent a child within the US. Boasting a range of proprietary matching mechanisms such as compatibility with your potential co-parent’s aunts, uncles and grandparents, the site’s subscription-based service additionally uses videos to strip away issues of anonymity and is expected to find an audience among single professionals 30-50 years old. Created in response to the growing number of family and friends spending their 20s and 30s focused on their careers and putting off marriage, Modamily was built to start a national conversation and make people aware that co-parenting is a viable option.

Other Manifestations:

1. Nextdoor Social Network Helps You Meet your Neighbors

2. KLM To Allow Passengers To Pick Plane Neighbors Based On Facebook, LinkedIn Data

3. Farmers’ Cooperative Pairs Up Singles To Share Leftover Food

4. Duet App Facilitates One-On-One Activities With The People You Care About

5. InBed.Me Lets Travelers Book Stays & Connect With Others

6. Ticketmaster Lets You Choose Who To Sit Next To Using Facebook

7. Gobble Is A Marketplace For Home-Cooked Meals From Neighborhood Chefs

8. Social Network To Build Coffee Shops To Foster Face-To-Face Conversation

9. App Helps You Discover New Connections In Real-Time Based On Location

10. Verbling Lets You Find A Native Speaker To Help Practice You Language Skills

11. Riparide Connects Traveling Surfers To Local Accommodations And Surf Equipment

12. Start-up Offers Physical’ Outsourcing For Chores

People to follow around the Social-Pairing trend:

Nathan Hubbard: Nathan is CEO of Ticketing at Live Nation Entertainment. @NathanCHubbard

Brett Martin: Brett is the founder of Sonar.me, a mobile app that uncovers connections users share with people nearby. @brett1211

Click here to check out PSFK’s guide for SXSWi, to help you to continue following the Social Pairing Trend.

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Technology Today

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Today

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Sports Debrief

See All
Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Jamie O'Shea

Marketing, Advertising, fine art, Retail

USA Today

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Travel Today

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.