Last week, Starbucks was happy to reveal its first ever ski-thru store in Squaw Valley, a popular ski resort in California, USA. The Starbucks is located on a mountaintop 2,400 meters high and allows customers to order and receive their coffee without taking off their ski or snowboard equipment.
Andy Wirth, Squaw Valley’s president and CEO, commented that:
We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy. Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.
The ski-thru Starbucks can be accessed by the resort’s Funitel and is open daily from 9 a.m. to 4 p.m. throughout the winter season.
Photo courtesy of Squaw PR