Starbucks World’s First Coffee ‘Laboratory’ Opens In Amsterdam

Starbucks World’s First Coffee ‘Laboratory’ Opens In Amsterdam

A former bank is transformed into an experimental cafe which Starbucks will use to foster product and service innovations.

Dave Pinter, PSFK
  • 17 march 2012

If you thought the photos of the new Starbucks location in Fukuoka, Japan we shared last week were stunning, here’s a first look at the Starbucks Laboratory Concept Store in Rembrandtplein, Amsterdam. This location is all about maximizing the use of local resources, from existing architecture and building materials, to the talents of crafts people and artists. In a way this project is complimentary to the location in Fukuoka as it aims to recognize the distinct characteristics of the locale. Here’s the full press release with more details:

The Laboratory
Situated in a 430 square meter (4,500 sqf) subterranean space in the vault of a historic bank on the popular Rembrandtplein, the new shop, while the latest in a string of Starbucks concept stores, is the first in the world they are openly referring to as a ‘laboratory’. A large beautiful store inspired by contemporary Dutch culture and its deep coffee tradition, The Bank was purposely created to push Starbucks beyond its comfort zone in terms of innovation and experimentation. What works in the Amsterdam store will make its way to the rest of Europe.

Considering its well-earned progressive reputation, Amsterdam might be the perfect spot for trying out new things. Starbucks The Bank will function as a testing centre for innovative coffee brewing methods in its ‘Slow’ Coffee Theatre and offer small batch reserve coffees available nowhere else on the continent. It will also premiere Starbucks first ever Clover® brewing system in Europe, as well as feature an in-store bakery for fresh croissants in the morning and fresh cookies in the afternoon.

Repurposed hyper-local design
As with all Starbucks concept stores, the Amsterdam shop will be a radical aesthetic departure. Under the direction of Dutch-born Liz Muller, Starbucks Concept Design director, more than 35 artists and craftsmen have kitted the subterranean space with quirky local design touches and sustainable materials. Local design details include antique Delft tiles, walls clad in bicycle inner tubes, wooden gingerbread biscuit moulds and coffee bag burlap, and a ‘tattooed’ ‘Delftware’ mural highlighting the important role 17th century Dutch traders played in exporting coffee around the world.

And while all the design and constructions adheres to strict Leed® sustainable building guidelines to reduce the impact on the environment, the designers have gone out of their way to integrate repurposed design. In addition to reclaiming the vault’s exposed concrete and 1920s marble floor, the entire shop is kitted out in repurposed Dutch oak – the benches, the tables and the undulating ceiling relief made from 1,876 pieces of individually-cut blocks. Also a radical departure from Starbucks house style are the various types of chairs and stools, reclaimed from local schools and spruced up.

The entire shop was designed to respect the architecture of the historic bank, but also to treat coffee as a theater. In fact, the store is constructed like a reversed theater; you can see the baristas the moment you enter the door, and as you move through the niches and platforms you never lose sight of them.

Neighbourhood hotspot
With window seat cushions, a centrally-situated oak table and multi-level spaces that cameo as stages for local bands, poetry readings and other cultural activities, Starbucks The Bank is positioning itself as a cultural gathering spot in the middle of Amsterdam. With hundreds of people living, literally, above the shop and thousands of more within a minute’s walk, the shop will also playfully use social media to communicate relevant moments in their daily schedule. For example, the bakery will send out a tweet announcing ‘warm cookies’ the minute a batch rolls out of the oven.

With so much locally sourced designers and stories integrated into the store, Starbucks The Bank doesn’t feel like an American coffee shop in Europe. For the Dutch, it feels very close to home.

[photos: Rien Meulman]



Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Today

Flower Pencils Create Cherry Blossom Petals When Sharpened

A Japanese stationary company developed the special implements in order to create unique shavings

Augmented & Virtual Reality Today

The Simpsons Is Stepping Into The World Of VR

To celebrate their 600th episode, the animated family sitcom created a virtual reality version of their opening gag

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

Food Yesterday

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

Design & Architecture Yesterday

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Gaming & Play Yesterday

Shopping Bag Turns Your Hands Into A LEGO

Designers from the School of Visual Arts thought up the Playbox Bag for a competition

Sustainability Yesterday

Giant Coffee Cups Encourage People To Recycle Their Morning Cup Of Joe

The Hubbub Foundation has created a set of themed bins meant to inspire recycling on a large scale

Home Yesterday

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Travel Yesterday

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors

Beauty Yesterday

L’Oréal Wants To Help Visually Impaired Women Apply Makeup

The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight

Travel Yesterday

Drone-Powered Hotel Concept Could Radically Redefine Vacations

These unique pods would allow guests to visit a variety of locales over a period of several days

Automotive Yesterday

Pitch Your Startup Idea To Fellow Uber Passengers

A new promotion on the ridesharing service's POOL feature lets select riders compete for a $5,000 investment from prominent venture capitalists

No search results found.