A new campaign from Rock the Vote aims to mobilize and educate young Americans with QR code-embedded t-shirts.
Nonprofit organisation Rock the Vote is placing QR codes on t-shirts that can be scanned to access a mobile site where you can register to vote, watch videos about the election, sign up to receive email or SMS updates, and engage with social media.
For this initiative, Rock the Vote teamed up with social media platform PromoJam and clothing companies Junk Food clothing and Threads for Thought. The t-shirts are designed to inspire and educate young Americans via their smartphones and a useful application of QR codes.
The mobile landing page takes you through a five-page process for filling out a voter registration form. For those who live in states that don’t allow online registrations, Rock the Vote will email a PDF version of the form that can be mailed in. It is working with 10 states that allow online registrations to include Rock the Vote’s system as a way to let users register electronically. Chrissy Faesen, vice president of marketing and communications at Rock the Vote, said:
QR codes are just another way to reach young people and instantly ask them to register to vote using their mobile phone. Through our partnership with Junk Food Clothing, Threads for Thought and PromoJam we were able to create an eco-friendly, fashionable way to outfit our volunteers at festivals such as South by Southwest where they are already on the ground registering voters.