Take A Peek Into Audi’s Technology Crystal Ball

Take A Peek Into Audi’s Technology Crystal Ball
Design & Architecture

Perceptive Suspension, Multitouch Controls and Auto Park are innovative features which Audi may offer soon.

Dave Pinter, PSFK
  • 1 march 2012

The last week of February has been a big technology news week for Audi. The automaker announced the battery-electric Audi A3 e-tron pilot program in the U.S. at TED2012. Their A8 flagship sedan also won the first annual Connected World Connected Car of the Year award. The A8 is the first car to feature wi-fi installed by the factory.

In addition, Autoblog reported on  future technologies Audi is developing and refining which potentially could be integrated in upcoming models. Here are the highlights:

Wireless EV Charging: It may be at least a year before an all electric Audi vehicle is available but the automaker is already working with WiTricity Corporation on coil-based wireless charging. The system works by transmitting electricity from a coil in the ground to a coil inside the vehicle.

OLED Lighting: You could say Audi is lighting obsessed, basing their recent Superbowl commercial on the LED’s currently available on its vehicles. Organic light emitting diodes (OLED) is a lighting technology already starting to show up in consumer electronics and Audi could use it to create dynamic exterior and interior vehicle lighting. OLED’s are more like a film and have the ability to chance color and intensity when layered. Within two years Audi could use OLED’s as side marker lights and interior lights. Further out, the technology could transform brake lights into displays that deliver braking intensity and speed information to drivers behind.

Multitouch and Gesture Controls: Audi already has a touchpad available in the current A8 and they were the first automaker to bring the technology to a production vehicle. Speculation is they are working on a new multitouch system which will function more like those on current generation smartphones and tablets. The new system could be tied to a head-up display so drivers wouldn’t need to look away from the road. An issue is where to locate the pad and how the traditional design of the steering wheel might evolve to become a better touch interface.

Perceptive suspension: Using an array of cameras and lasers, the car can scan the road ahead and ‘sync’ the vehicle’s suspension to oncoming changes in the condition of the road. This may seem pretty sci-fi, but Mercedes-Benz is also working on a version of this technology. It could be available in the next A8 model.

Auto Park: Imagine driving up to a parking garage and pressing a button and the car not only finds an available space but drives there automatically, with or without you in the car. This is probably the furthest out technology Audi has hinted at but it isn’t that far out of reach. The system would use a network of sensors embedded in the garage floor, robots in factories already use this, to guide the vehicle. Audi owners could retrieve and pay for their car via their smartphone at the garage entrance.

Design & Architecture

Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Emily Pilloton

Social Innovation Pioneer

Travel Yesterday

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Yesterday

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Yesterday

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Work Yesterday

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Advertising Yesterday

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Yesterday

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Yesterday

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Yesterday

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Yesterday

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Yesterday

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Yesterday

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

No search results found.