menu

Take A Peek Into Audi’s Technology Crystal Ball

Take A Peek Into Audi’s Technology Crystal Ball
Design

Perceptive Suspension, Multitouch Controls and Auto Park are innovative features which Audi may offer soon.

Dave Pinter, PSFK
  • 1 march 2012

The last week of February has been a big technology news week for Audi. The automaker announced the battery-electric Audi A3 e-tron pilot program in the U.S. at TED2012. Their A8 flagship sedan also won the first annual Connected World Connected Car of the Year award. The A8 is the first car to feature wi-fi installed by the factory.

In addition, Autoblog reported on  future technologies Audi is developing and refining which potentially could be integrated in upcoming models. Here are the highlights:

Wireless EV Charging: It may be at least a year before an all electric Audi vehicle is available but the automaker is already working with WiTricity Corporation on coil-based wireless charging. The system works by transmitting electricity from a coil in the ground to a coil inside the vehicle.

OLED Lighting: You could say Audi is lighting obsessed, basing their recent Superbowl commercial on the LED’s currently available on its vehicles. Organic light emitting diodes (OLED) is a lighting technology already starting to show up in consumer electronics and Audi could use it to create dynamic exterior and interior vehicle lighting. OLED’s are more like a film and have the ability to chance color and intensity when layered. Within two years Audi could use OLED’s as side marker lights and interior lights. Further out, the technology could transform brake lights into displays that deliver braking intensity and speed information to drivers behind.

Multitouch and Gesture Controls: Audi already has a touchpad available in the current A8 and they were the first automaker to bring the technology to a production vehicle. Speculation is they are working on a new multitouch system which will function more like those on current generation smartphones and tablets. The new system could be tied to a head-up display so drivers wouldn’t need to look away from the road. An issue is where to locate the pad and how the traditional design of the steering wheel might evolve to become a better touch interface.

Perceptive suspension: Using an array of cameras and lasers, the car can scan the road ahead and ‘sync’ the vehicle’s suspension to oncoming changes in the condition of the road. This may seem pretty sci-fi, but Mercedes-Benz is also working on a version of this technology. It could be available in the next A8 model.

Auto Park: Imagine driving up to a parking garage and pressing a button and the car not only finds an available space but drives there automatically, with or without you in the car. This is probably the furthest out technology Audi has hinted at but it isn’t that far out of reach. The system would use a network of sensors embedded in the garage floor, robots in factories already use this, to guide the vehicle. Audi owners could retrieve and pay for their car via their smartphone at the garage entrance.

Design
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Shaila Ittycheria

Entrepreneurship, Apprenticeship, Education

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Yesterday

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Yesterday

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Yesterday

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Yesterday

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Yesterday

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Yesterday

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Yesterday

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.