Tesco has launched a virtual fitting room for its F&F clothing range that enables customers to create 3D digital versions of themselves and then try on different outfits. Tesco is the first retailer to use this technology, which is found on its Facebook page.
The F&F virtual fitting room will allow customers to try various new skirts, tops and shorts to find the perfect matching look for the spring and summer seasons. They will be able to choose from a selection of 50 new season items and 10 garments will be added each week during the trial. Customers can add the clothes to a basket and purchase them from the Tesco clothing website, share outfits with friends on Facebook for feedback and also try out different hairstyles. Emily Shamma, director of Tesco Clothing Online, said that shopping with your virtual self is:
Quick and easy to use, particularly for customers who don’t have the time or dislike having to trek around the shops. Customers simply upload two photos, or if preferred, enter their body measurements and a photo of their face. In just a few minutes the F&F fitting room creates their very own virtual body, to look exactly like the user and then suggests sizes based on the details submitted.
Check out a demo of the technology below: