The mega brand appears to be guilty of “greenwashing” as their sustainability campaign has only improved their reputation and not the environment.
A report by the Minneapolis-based Institute for Local Self-Reliance (ILSR) entitled “Walmart’s Greenwash” examines the retail giant’s environmental impact and finds that the results are falling far short of the promises.
According to senior researcher and author Stacy Mitchell, “Walmart’s sustainability campaign has done more to improve the company’s image than to help the environment.”
Of course, a giant retailer like Walmart needs to maintain the goodwill of its customers. So when a number of negative reports about the company’s environmental and social justice performance began to impact the company’s image, the company needed to respond. And since, according to then-CEO Lee Scott, improving working conditions for their employees would be too expensive, they decided to go green instead.
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Originally published on Triple Pundit, republished with kind permission.