The internet is growing and shifting at a pace that is almost too fast to track. As a result of this rapid forward race–and the subsequent creation of massive amounts of information–a greater emphasis is being placed on managing, sifting and selecting the most relevant, interesting, creative content out there. This is the era of curation, and of software platforms that help manage this info boom.
Percolate, a new platform that has been created to help brands and individuals manage and share content, is making waves in the space. Co-Founder, Noah Brier, shares his thoughts on why curating is on everyone’s mind:
Obviously it’s been a big subject of discussion over the last week, but we think there’s something bigger and more important about curation. It’s a way to create content in a very lightweight way and start to hone a voice and understand what works and what doesn’t. In hearing from these folks you get the real sense that most of them started doing what they do to satisfy their own curiosity. For most of them that curiosity transformed into full-fledged publishing as their simple act of sharing morphed into a hybrid publishing model: Combining third party content with their own original thinking to create something bigger.
Below is the first video in a series from Percolate explaining the shifts they are seeing in the world of content creation. Curation has obviously exploded with the growth of Twitter, Tumblr and now Pinterest and Percolate wanted to try to get into the heads of some of their favorite curators to understand what makes them tick.