Adidas will debut its miCoach data tracker by embedding the device into the uniforms worn by players in the 2012 AT&T MLS All-Star Game. The soccer match will be held in Philadelphia, USA, on 25 July and will feature sport stars including David Beckham and Thierry Henry.
The MiCoach system was developed to allow coaches to carefully monitor each player’s performance via a tablet device. Information like player position, power output, speed, distance covered, intensity of play, acceleration, and even GPS heat mapping can be accessed.
Adidas hopes to test out its MiCoach technology during the MLS season before going global. MLS Commissioner Don Garber commented:
It is an honor that they have chosen to debut their new game-changing and revolutionary technology at this year’s AT&T MLS All-Star Game in Philadelphia.