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AT&T Rethinks Their Brand Message [Headlines]

The telecom company is changing their slogan from 'Rethink possible' to 'It's what you do with what we do.'

Dory Carr-Harris, PSFK

AT&T is rethinking “Rethink possible.”

AT&T adopted “Rethink possible” as the theme of its advertising in a corporate image campaign that began in April 2010. The upbeat theme was intended to buff the AT&T brand, rather than sell specific products and services, and promote the company as an innovator in telecommunications for consumer and business customers. The New York Times

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