AT&T Rethinks Their Brand Message [Headlines]
The telecom company is changing their slogan from 'Rethink possible' to 'It's what you do with what we do.'
AT&T is rethinking “Rethink possible.”
AT&T adopted “Rethink possible” as the theme of its advertising in a corporate image campaign that began in April 2010. The upbeat theme was intended to buff the AT&T brand, rather than sell specific products and services, and promote the company as an innovator in telecommunications for consumer and business customers. The New York Times