Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

BMW Launches New Line Of Bikes For 2012 [Pics]

BMW Launches New Line Of Bikes For 2012 [Pics]

The company's range of high-end bicycles gets an update from last year's models.

Emma Hutchings

The new 2012 BMW bike collection features new editions of some of its models, including the Mountainbike Enduro, which has been given an improved frame and a new Crank Brothers wheelset. Parts of the spokes and the saddle are bright green and the rest of the bike is metallic black, providing a striking contrast.

The Cruise Bike showcases new color combinations that team pure silver with fresh green, berry or orange to give it a distinctive look. The rims of all the silver bikes have a color strip that is echoed on the handlebars and the saddle. The Cruise Bike is also available in pure white or white with blue accents.

The full BMW lineup for 2012 is made up of the Cruise Bike (€899/$1,179), Touring Bike (€1,299/S$1,704), Mountainbike Cross Country (€2,999/$3,933), Mountainbike Enduro (€3,399/$4,458), M Carbon Racer (€2,750/$3,606) and the Kidsbike (€259/$340). These are now available through BMW’s online shop and in select showrooms. Click through to see some images of the bikes:


Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store